Agency: Abbott Mead Vickers BBDO, UK
This ad from The Economist recently won a prize at the London International Advertising Awards for their bright concept. Created by Abbott Mead Vickers BBDO, this billboard shows a light bulb that illuminates whenever someone walks under it by hooking some electric motion sensors under the sign. Althought it's a brilliant idea, let's just hope it doesn't rain.
Saturday, January 19, 2008
The Economist: "Light Bulb” Billboard
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3 comments:
It would be pretty funny if this billboard worked in reverse--maybe one of the Economist's competitors could tamper with it...
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