Agency: TWBA, Germany
Adidas presents the evolution of its brand campaign "Impossible is Nothing" by placing this billboard on a bridge construction site. Created by TWBA, the ad shows a gigantic photo of German goalkeeper Oliver Kahn crossing the highway to save a goal by the Munich airport. Apparently, impossible is the last shot for Adidas who can transform a bridge into a goalkeeper.
Saturday, January 19, 2008
Adidas: “Impossible is nothing”
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