Agency: Ogilvy & Mather, Jakarta, Indonesia
In Indonesia, Ogilvy & Mather created for Formula Toothcare a creative billboard showing a man trying to rip it with his teeth. The ad is an attempt to convince people to build better teeth by using the toothpaste brand of the company. Even though we don't know whether it worked to drive up sales, we are sure that it caused people to have a wider smile.
Saturday, January 19, 2008
Formula Toothcare: "Builds Strong Teeth"
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